Power of Digital Marketing: Strategies for Reaching and Engaging Your Audience

What do you need to reach your customers? Few would argue the power that marketing has to connect your customers to the programs, resources, and services that can impact lives and transform communities. For decades, reaching an audience consisted of traditional marketing options such as word of mouth, flyers and newspapers, radio and then television, which turned the tide to reach millions quickly.

But the internet changed everything. Marketing has never been the same. Knowing demographics like age, geography, or ethnicity is a good start. Yet psychographics like interests, hobbies, activities and even cell preferences are used to better target customers, especially online. The digital world has impacted every facet of marketing so what are the basics every marketer should master now? Knowing how to market in a constantly changing digital world - even without digital tools - is critical.

Join NCRC to master marketing basics. How to start and what should a marketing strategy include these days?

The webinar will cover:

• The basics of marketing and how to master them
• How to create a marketing strategy for a program, event, or organization